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  • Spring Sidewalk Sale

? Discover Unbeatable Deals at the Merchants Square Annual Fall Sidewalk Sale Weekend, September 8-10! ?

Get ready for a shopping extravaganza like no other! From September 8th to 10th, the heart of savings beats right here at Colonial Williamsburg’s Merchants Square in downtown Williamsburg. Join us for a weekend of incredible discounts, delightful surprises, and an unforgettable shopping experience that will leave your wallets happy and your hearts content.

Participating Merchants Await Your Arrival:

? The Spice & Tea Exchange: Elevate your culinary adventures! With a purchase of $40, take a spin on our Wheel of Fortune and win amazing prizes like luscious olive oils, aromatic spice samples, and cups of soothing tea to-go. Indulge your senses and let the flavors of the world inspire you.

? Carousel Childrens Clothing: Your little ones deserve the best. Enjoy a jaw-dropping 50% OFF on all clothing displayed in our sidewalk sale. Dress your children in style and watch them shine while you save big!

? Williamsburg Winery: Sip, savor, and celebrate with us. Revel in a delightful 25% discount on wine flights and a generous 10% off on all bottle sales exclusively at the Merchants Square Wine Bar. Raise your glasses and toast to great moments and even greater savings!

? Three Cabanas is offering an extra 20% off all markdown items.

Great savings continues, we invite you to visit to find out the special weekend offers:

? The Peanut Shop

? RP Wallace & Sons General Store

? Scotland House Ltd

? J Fenton

? Shoe Attic

? Everything Williamsburg

? Brick & Vine

From fashion to home décor, our variety of unique boutiques promise enticing offers you won’t want to miss. Explore and find the perfect treasures to complement your style, all while supporting Colonial Williamsburg’s Merchants Square in the heart of downtown Williamsburg.

Your Shopping Makes a Difference:

Beyond the amazing deals and stylish finds, your purchases at Merchant Square shops and restaurants contribute to something much greater. Your support directly impacts the preservation of our rich history, fuels groundbreaking research, and empowers educational programs led by The Colonial Williamsburg Foundation. Together, we’re building a future that honors the past.

? Mark your calendars and prepare for a weekend of shopping, savings, and smiles. The Merchants Square Annual Fall Sidewalk Sale Weekend, September 8-10, is your golden ticket to incredible deals and unforgettable memories. See you there!


Note: Offers and promotions are subject to change. Please visit individual store locations for the most up-to-date information.