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A Comprehensive Guide to Boutique Shopping in Merchants Square

October 1st, 2022

Whether it’s your first time in Merchants Square, or your 50th, there’s always something new to explore here! And with the wide variety of locally owned boutiques and unique shops that make up the heart of the downtown Williamsburg area, you’ll find new and exciting things to shop for around every corner. Here’s how to navigate the wonderful world of Merchants Square boutique shopping!

Find Focused Design and Eye-Popping Gifts at Blink

First established in 2009, Blink is home to distinctive gifts, jewelry, art, and home accessories that provide unique, interesting, and delightful products to customers. In addition to a Katie Loxton shop-in-shop, you’ll find handmade products from local artisans and trendy home décor. Interior design services are also available.

For All Your Children’s Needs, Visit The Carousel

This locally owned mother and daughter-boutique, first launched in 1991, is home to an excellent blend of traditional and contemporary styles in apparel, shoes, and accessories for children. Each item in the store is handpicked from over 300 different product lines to create chic ensembles for children of all ages. Whether looking for a special occasion dress or year-round wear, there’s something for infants to their newly expanded “tween” department.

Buy a Little Bit of Europe at French Twist Boutique

Local to eastern Virginia, French Twist Boutique brings French and Italian-inspired and designed clothes to Virginia. From dresses, sweaters, and tops to jewelry, bags and accessories, as well as small décor and homeware items like soaps, candles, and kitchenware, take a little bit of Europe home with you in this luxury boutique store.

Shop for Something or Everything at J. Fenton

Combining handcrafts, artisan jewelry, FLAX clothing, Frye boots, handbags, and more – there’s a little bit of something for everyone at J. Fenton. Curating expert wardrobes from chic apparel and accessory pieces, you’ll be able to find the perfect outfit to match any seasonal wardrobe change. One recommendation from us – check out their large selection of socks for both women and men, they’re definitely a favorite!

Pick Up Your Next Statement Piece at Penny and a Sixpence

Offering high quality sterling silver- and gold-plated jewelry for great prices, you’ll find Penny and a Sixpence in the heart of Merchants Square. Whether shopping for a new small statement piece or buying a gift for a friend, this shop offers unique earrings, bracelets, chains, pendants, rings, necklaces, and more.

Have Something Custom-Made at The Precious Gem

First established in 1980, this custom jewelry store in Williamsburg, VA brings the talents of founder and master jeweler, Reggie Akdogan to Merchants Square. Whether you’re looking for bracelets, necklaces, earrings, or rings, The Precious Gem showcases a quality selection of unique jewelry and precious stones and are known throughout Williamsburg for their knowledge and exceptional eye for beautiful jewelry.

Consult the Menswear Experts at R. Bryant, Ltd.

A Merchants Square staple, R. Bryant, Ltd. has been clothing gentlemen on Duke of Gloucester Street since 1982. With over 40 years of experience in fine and quality threads, both foreign and domestic, this retailer offers luxurious fabric, endless colors, patterns, and textures in products of all categories. Looking for something completely unique? R. Bryant, Ltd. offers custom suits, sport jackets, and tuxedos.

Travel through the United Kingdom at Scotland House, Ltd.

Since 1970, Scotland House, Ltd. has provided Williamsburg-area residents and visitors premium apparel from Scotland, Ireland, and England to create a timeless and refined style while still retaining modern fashion trends. From tartan items to Merino wool Aran sweaters, tweed jackets, and more, you’ll be feeling cozy all year long. Not looking for apparel? Scotland House, Ltd. also specializes in memorable gifts from the UK, including Celtic jewelry, home goods, pottery and more.

Look for a Shoe in Every Color at The Shoe Attic

Are you as shoe-obsessed as this boutique is? With great styles that aren’t available anywhere else, you’ll find exciting brands of shoes like Jeffrey Campbell, Dolce Vita, Seychelles, and more, as well as a wide variety of clothing and accessories. The Shoe Attic offers an eclectic, standout look that you won’t find anywhere else – and if you’re looking for a pair of shoes in every color, don’t worry, they have that too.

Purchase Your Lilly Pulitzer at Three Cabanas

Do you dream of Lilly Pulitzer prints? Three Cabanas has got you covered! They’re a Lilly Pulitzer Signature Store specializing in brightly colored prints. Whether you’re searching for a new dress, top, or pants, or looking for new jewelry or smaller items like jewelry and notebooks, you’ll be able to find it here. Plus! Grab something for the whole family, as Three Cabanas also sells children’s apparel, and even dog collars so Fido can match the family!

Snap Up Your Sportwear at William & Harry

One of the newest stores to launch in Merchants Square, this retailer specializes in golf and sportswear for men and women. Whether you’re looking for performance polos, quilted vests, or a myriad of accessories, this is the store for you. Looking for an even more custom experience? You can also work with them to design your own shoes for any occasion!

And there you have it: our introductory guide to the locally owned boutiques and small business shops of Merchants Square. We can’t wait for you to join us and shop ‘til you drop soon!

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