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Pepper Palace, Williamsburg
Pepper Palace is The Planet’s #1 Hot Shop featuring Small Batch, Hand Crafted, All Natural & Award-Winning Hot Sauce, Salsa, BBQ Sauce, Wing Sauce, Seasonings, Rubs & More.
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Colorful Stitches Fine Yarn
Colorful Stitches Fine Yarn has officially opened its doors in Merchants Square, bringing 31 years of knitting and crochet expertise to the heart of Colonial Williamsburg, VA.
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Colonial Williamsburg Bookstore
Shop over 50 Colonial Williamsburg Publication titles at the Colonial Williamsburg Bookstore
Spring Sidewalk Sale
April 24-26, 2026
Don’t miss the opportunity to find unique gifts, accessories, and fashion for everyone in the family at this year’s Spring Sidewalk Sale. Also, enjoy outdoor dining and a mouth-watering selection of savory foods you won’t find anywhere else.
Brick & Vine
Extra 20% off clearance merchandise — save up to 60% total. Explore seasonal florals, home décor accents, and WILLIAMSBURG brand favorites, perfect for refreshing your space this spring.
Discount applies to the lowest marked price. All sales final; no returns. Some exclusions apply.
The Carousel
Select clothing and accessories 50% off. Find statement pieces, everyday staples, and stylish accessories to transition seamlessly into the new season.
Monkee’s of Williamsburg
40% off select spring items. Update your wardrobe with fresh seasonal styles and limited-time savings on curated favorites.
Walkabout Outfitter
Get a jump on spring styles with up to 75% off select items.
The Spice & Tea Exchange
Special discounts on pasta, candles, olive oils, tote bags, maple syrup & honey, and Create & Share meal kits.
Perfect for spring entertaining, thoughtful gifts, or elevating everyday meals.
J Fenton
A large selection of clothing from FLAX, Eileen Fisher, Habitat, Cut Loose, and more at 30–70% off.
Discover versatile, comfortable pieces ideal for layering and effortless spring style.
The Peanut Shop of Williamsburg
40% off select in-season and overstock items, plus clearance pricing on holiday entertaining favorites.
Stock up on crowd-pleasing snacks and pantry staples while supplies last.
Your purchases at Merchant Square shops and restaurants support the preservation, research, and educational programs of the Colonial Williamsburg Foundation.
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